FREELETICS 
THIS IS MY JOURNEY  | 2020

Freeletics is often though as a very "hardcore" virtual coach. We were asked to support them with a very special project. This time they've decided to tell the stories of real people with real-life struggles to connect with a bigger crowd, on a body and mind level. The intention was to inspire an audience with a similar lifestyle or similar life stories to start their own journey; showing how Freeletics enables them to become a better version of themselves. We focused on analyzing the personality of the campaign "heroes" and their environments, to really tell their stories in the rawest and most authentic way possible. The shoot took place in Madrid, Berlin, London and Pittsburgh, US.

ART DIRECTION | PHOTOGRAPHY | POST-PRODUCTION GUIDELINES

Creative Director: Guillaume D.Champeau-Freeletics
Executive Producer: Ruben Elstner-Freeletics
Photographer: Lucho Vidales
Photographer Assistant: Pol A.Foguet/Amin Musa 
DigiTech: Gustavo Osorio
Production: Sabrina Gabber-Freeletics/New Moon(Spain)/Wolkn(Germany)
Film Processing: Carmencita Film Lab
Talent: Marc Ter Stegen / Alex / Corey / Theres / Hussain / Wonderboy