FREELETICS 
MIXTAPE APP  | 2019

Freeletics was to launch its latest addition to the app: its Mindset Coaching. We supported them into creating an overall concept and Art Direction for all the different chapters and episodes of their audio coach. We put a lot of focus and emphasis on the colour correction and mood in order to translate different feelings and emotions with the various chapters of the app.
We started the project with some more in-depth app analysis; we then moved into conceptualising. We finally decided to link every single chapter to a natural element (stars, sun, skylight and air).
The goal was finding imagery that would transmit the sense of achievement and keep the users inspired to use the app to achieve their own goals and overall improve their lifestyle.

ART DIRECTION | CONCEPT | IMAGERY RESEARCH AND SELECTION | POST-PRODUCTION | CONSULTING

Art Direction: nooooone/Daria Tagliabue