UNDER ARMOUR 
UA CHALLENGE  | 2019

We were commissioned by Under Armour to do the creation of the visual content for their Social Media campaign "UA Challenges". We were especially excited to jump on board and be part of this campaign featuring 6 of their leading Athletes. Our goal was to create a series of videos and animated GIFs of their Athletes challenging and motivating their consumers to accomplish a series of exercises. We were in charge of putting together the team of content creators, post-production and delivery of the final assets. Shoots took place in Amsterdam, Paris, London and Austria.

ART DIRECTION | MOTION PICTURE AND ANIMATED GIFS | PHOTOGRAPHY | POST-PRODUCTION | PROJECT MANAGEMENT

UA TEAM: Tim Duffels(CD)/Karina Endegal/Nerea Palacios
Executive Producer: Dean Young
Director: Robin Anaya/Lucho Vidales
DOP: Marti Herrera
1st AC: Biel Capellas
Lighting: Mark Nolan/Amin Musa/Will Suton
Stills: Lucho Vidales
2nd Photographer: Alex Cruces/Miguel Triano
Photogapher Assistant: Pol.A.Foguet
DigiTech: Jim holmes
Stylist: Kerry Saxon
Post-Production: nooooone/In-House
Talent: Anthony Joshua/Jade Jones/Em Furey/Teddy Reiner/Coach Seyit/Harry Jameson