ADIDAS FOOTBALL
MUTATOR UNIFORIA | 2019

For SS20 Adidas launched their latest Mutator and Uniforia packs. We were asked by the Adidas Football team to create the concept for their digital channels. We were inspired by the colourful palette of the new boots and decided to highlight this feature by making it the centrepiece of the imagery. Our goal was to create a series of images that would form visual consistency, as well as highlighting the details of the new boots and the players who wear them.

CREATIVE DIRECTION | CONCEPT | POSE DESIGN AND PRODUCT PLACEMENT | PHOTOGRAPHY | POST-PRODUCTION

Client: Fabian Staudinger/Kate Waters/Liam Boreham-Adidas Football
Photographer: Lucho Vidales
Photographer Assistant: Pol A.Foguet
DigiTech: Gustavo Osorio/Amin Musa/Khalil Musa
Lighting: Ferran Grau Vega
Lighting Assistant: Danielle Colucciello/Jack Probert
Post-Production: nooooone/Michael Ramhardter