ADIDAS FOOTBALL
PREDATOR PACK  | 2019

We were commissioned by the Adidas Football team to come up with new ways to elevate their footwear releases, creating a series of visuals that could live on the digital channels of Adidas, the players and editorial publications. We designed poses for each player and visual guidelines for the photographers who were to shoot these images to be able to achieve a consistent outcome. We took care of the concept, post-production and delivery of the final media Toolkit.

CREATIVE DIRECTION | CONCEPT | POSE DESIGN AND PRODUCT PLACEMENT | POST-PRODUCTION | PHOTOGRAPHY GUIDELINES 

Client: Fabian Staudinger/Kate Waters/Liam Boreham-Adidas Football 
Photographer: Lukas Korschan / Lucho Vidales
Photographer Assistant: Pol A.Foguet
Digi Tech: Amin Musa/Khalil Musa
Post-Production: nooooone/In-House
Talent: Paul Pogba/Leo Messi/David Beckham/Matthijs de Ligt/Marc Ter Stegen/Paulo Dybala/Dele Ali/Mo Salah